Chris Whittock spent 25 years running commercial teams from the inside, enterprise sales, SaaS, founder-led businesses, before founding Refrakt.

He's not a marketer. He's the person companies call when the sales engine looks fine on paper and isn't converting in practice. Refrakt exists because most founders don't need another framework. They need someone who's actually done the job to tell them the truth about what's not working, and then help them fix it.